March 12, 2008

Denver Nuggets Away Jerseys 2007-2008

"Powder Blue?!?"

That was my reaction when the Denver Nuggets changed their uniforms and their brand image during the start of the 2003-2004 NBA season. This is another case of new players and management trying to usher in a new era and leave a legacy. The 2003-2004 season was the first for franchise player Carmelo Anthony. It has been said that then Nuggets GM Kiki Vandeweghe pushed for this cosmetic change.

The reason why I was skeptical of the change is that I think powder blue in combination with gold looks too "cute" for the NBA. And if you recall the brawl Carmelo Anthony, JR Smith and Nene in a game against New York, you will see the contradictory image the jersey shows. "Carmelo Anthony is a thug" was a common thing to see in the web then.

So aside from the bad color scheme, the jersey doesn't really inspire and looks to soft. The light colors could have worked if more high contrast colors were added into the mix, like red or brown. Another thing I'd like to see here is stronger looking fonts.

The Denver Nuggets jersey, in my opinion, is too soft and weak for the NBA.


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