Toronto Raptors Home Jerseys 2007-2008

Team brand identity changes need not be drastic. Take the case of the Toronto Raptors.

A few years ago, the team had a bona fide superstar in Vince Carter but the Raptors were struggling. Carter was publicly demanding for a trade and he eventually got it, which left Toronto in an iffy spot-- the player that put the team on the NBA map was gone. Fortunately, forward Chris Bosh stepped up and a new era of basketball in Toronto began.

Had the Raptors followed the trend on NBA teams having a facelift after a major team change, they opted to tweak the team's image. The Vince Carter Era in Toronto had the team wearing purple-dominated home and away jerseys, so all the team did was change the main color of the team, from purple to red. The current design of the home jersey is virtually the same as the one the Raptors unveiled in the 1999 NBA season, except it sheds the purple details.

I personally like the design of the Raptors jersey during its initial incarnation, and I think the red-dominated scheme is better. It give the jersey focus and much active appeal. The thick outlines for the text and player numbers are also a good accent.

The Toronto Raptors home jersey is definitely well-designed and if it could withstand a major change, then it's really that great.


Tags: Toronto Raptors