There seems to be a trend in the NBA these days-- crafting the team's brand and image according to its current franchise player. The Philadelphia 76ers did during the Allen Iverson Era, the Cleveland Cavaliers did it for LeBron James and the Houston Rockets did it to coincide with its "Asian Invasion."
The Rockets' third logo change happened when Yao Ming started to emerge as a premier center in the NBA and the move to the Toyota Center. So the switch to the minimalist Red jersey seemed to be aligned with the sea change.
In my opinion, the Rockets latest design is too subdued for sports. Yes, it has a very aggressive color, but the over-all design is to sparse and not dynamic. I see the Houston Rockets jersey as one of the lower-end NBA Basketball Jersey spectrum dwellers.
Tags: Houston Rockets
February 28, 2008
Houston Rockets Home Jersey 2007-2008
February 3, 2008
2008 NBA All-Star Game Home Jersey
One aspect of the NBA All-Star game I look forward to is the look of the jerseys for that game. 2008 is no exception for me.
This year's jersey is heavily influenced by the atmosphere of New Orleans, the host city. The distinct design is the different colors of the front and back sides of the jersey itself-- the home team has white and gold. The trademark red color of the Western Conference is emblazoned on the front text and numbers on the back. Red bands also figure distinctly on the sides.
Is the jersey good? Comparing it to the jerseys of the past, it's pretty innovative. It draws from the Toronto Raptors style of having two different colors for the front and back. My only beef with it is the style of the text for the team name. But over-all, a solid design.
Tags: 2008 NBA All-Star Game
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